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FOR IMMEDIATE RELEASE
March 30, 2004
Release # 04-110
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Firm’s Hotline: (800) 289-4371
CPSC Consumer Hotline: (800) 638-2772
CPSC Media Contact: (301) 504-7908
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CPSC, Kingfisher Publications Announce Recall of Children’s Easter Books
WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission announces
the following recall in voluntary cooperation with the firm below. Consumers
should stop using recalled products immediately unless otherwise instructed.
Name of product: My Easter Basket Book
Units: About 5,000
Manufacturer/Importer: Kingfisher Publications PLC, a UK-based subsidiary of Houghton Mifflin Company, of Boston, Mass.
Hazard: A sponge “touch-and-feel” item inside the book can detach or small pieces can be torn away, posing a choking hazard to young children.
Incidents/Injuries: : The firm has received one report of a child who began to choke. No reports of injuries.
Description: The cardboard book has “My Easter Basket Book” printed on the cover in pink letters over an Easter basket. “First Holiday Books” and “Touch & feel” also are written on the cover. The book includes photos of marshmallow candy, plush toys, lollipops and candy typically found in Easter baskets. The book incorporates textured touch-and feel-surfaces. “KINGFISHER” is written on the book’s spine and back cover.
Sold at: Retailers nationwide from February 2004 through March 2004 for about $8.
Manufactured in: China
Remedy: Consumers should take these books away from young children immediately, and return the books to Kingfisher Publications PLC, Customer Service, 181 Ballardvale St., Wilmington, MA 01887 for a refund and postage reimbursement.
Consumer Contact: Call Kingfisher toll-free at (800) 289-4371 between 9 a.m. and 6 p.m. ET Monday through Friday, send an e-mail to trade_customer_service@hmco.com.
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