Game Pieces Sold with "Cars" Backpacks Recalled By Global Design Concepts; Detached Magnets Pose Aspiration and Intestinal Hazards

Name of Product: Magnetic Game Pieces sold with "Cars" Themed Backpacks

Units: About 110,000

Importer: Global Design Concepts Inc., of New York, N.Y.

Hazard: Small magnets inside the four game pieces that were sold with the "Cars" backpack can fall out of their plastic enclosure. Magnets found by young children can be swallowed or aspirated. If more than one magnet is swallowed, the magnets can attract each other and cause intestinal perforation or blockage, which can be fatal.

Incidents/Injuries: The firm has received three reports of a magnet that became loose. No injuries have been reported.

Description: The 12 inch "Cars" Backpack was sold with four sealed game pieces that contain magnets. The game pieces included a red plastic car; a blue plastic car; and two red and black plastic disks that have “GAS,” “OIL” and “SERVICE” printed in red letters on the black perimeter of the disks. “Warning: Choking Hazard-Small Parts. Not for children under 3 years” is printed on the backpack hangtag. “Disney Presents a PIXAR film” is printed on the gray vinyl front of the backpack.

Sold at: Target stores nationwide from February 2007 through September 2007 for about $13.

Manufactured in: China

Remedy: Consumers should immediately take the recalled game pieces away from young children and contact the Cars Backpack Recall hotline for instructions on returning the recalled game pieces for a free replacement "Cars" wallet or equivalent product.

Consumer Contact: For additional information, contact the Cars Backpack Recall hotline toll-free at (877) 848-4070 between 9 a.m. and 4 p.m. ET Monday through Friday or visit the www.carsbackpackrecall.com